Ireedui Gantogtokh (born 20 March 1995), popularly known as IZ, is a Mongolian entrepreneur, IT engineer, social media influencer, and YouTuber.[1] Ireedui is the founder of MEBORNY LLC, a leading digital marketing firm based in Mongolia. He is amongst the first Mongolian entrepreneurs to gain recognition in the global market and has founded,[2]

Ireedui is amongst the fastest-growing YouTubers in the world and is known for posting social messages and content related to trending movies, brand review videos on his self-titled YouTube channel, which earned more than 100,000 followers. He has worked to become one of the most popular figures in the online celebrity news world.[3]

Ireedui is the recipient of the Young Shark Of Asian (NHK TV) award and has been featured in several media outlets. Since his debut in the entertainment industry Ireedui is invested in sharing videos that serve in the entertainment sector.[4]

Early life and education

Ireedui was born on March 20, 1995 in Ulaanbaatar, Mongolia to Gantogtokh Damdinjav and Bayarmagnai Tseelkhajav. Since a very young age, he has been a computer geek. He started programming at the age of 12 on his dad’s computer.

Ireedui did not pay much attention to his grades and was often reprimanded for the same. Later he graduated from the Mongolian University of Science and Technology.


Ireedui as an influencer

He is regarded as one of the notable influencers and is credited for his unique and innovative technique while making youtube videos that have made him a global figure. Ireedui covers various topics such as trends, style, product reviews, motivational vlogs, politics, fitness, and other cultural content. Not only that, Ireedui also likes to share his personal life with his followers, which is one of the reasons why he has gained such popularity. Via podcasts and social media platforms shares his struggles as well as his accomplishments in order to build a true connection with his followers. His podcasts are available on renowned platforms like Amazon, Spotify and Apple music.[5][6]

Ireedui as an Entrepreneur


MEBORNY LLC is a leading digital marketing firm that focuses on partnering with clients to boost their business outcomes. The company is recognized for its digital information organization and development services and products especially in the education sector. Meborny is known for promoting education and amongst computer geeks. It is a full-service branding agency that specializes in digital marketing, brand management, creating media outreach programs, developing media strategy, social verification, and other marketing services. Under the leadership of Ireedui, Mebrony aims to invest over 1.4 million in the education sector and help students who can not afford world’s top university tuition fees.[7][8][9]

Ireedui is also an Angel investor at, and a crew member of the MERCEDES BENZ AMG PETRONAS F1 team. is a betting platform and is an ecommerce website for games.

Personal life

Ireedui is married to Munkhnaran Nisgegch and they have a son named Negun Ireedui. He is fluent in Mongolian, English, and Russian.

External links